Friday, October 9, 2009

Brilliant Idea, Well Executed


Fast approaching its 50th anniversary year in 2010, Dewey Weber Surfboards has introduced yet another industry first. It is releasing a special edition of 50 numbered collectible Storyboards portraying the life of the company's legendary founder and namesake in a beautiful collage of images spread out from the tail to the tip. (click on the photo for a better view).
The images chronicle Dewey's life and include a photo of Dewey as a child decked out in a Buster Brown costume (he was an official Buster Brown model) and other images of Dewey surfing, being handed contest trophies, and deep sea fishing. Other images show actress McKenzie Phillips wearing a Dewey Weber T-shirt throughout her role in American Graffiti along with photos of his family. All Storyboards will be Weber Performer models, the top-selling longboard of all time and come in lengths of 9'6" or 10'.

Shea Weber, eldest son and CEO of the company, calls the board an "heirloom" piece and that advance orders are being taken for the 50 Storyboards. Write Shea for information: shea@deweyweber.com